Tag Archives: Nike

Becoming Mars Blackmon

Written by Keith. Posted on February 3, 2010. Filed under Commercials, Create Everywhere. Tagged , , , , . 4 Comments.
mars_blackmon
Transmedia storytelling, as defined by Henry Jenkins in his 2006 book Convergence Culture, is storytelling across multiple forms of media with each element making distinctive contributions to a viewer/user/player’s understanding of the story world. Talk about transmedia… For many of us (and that includes all of you) Spike emerges as one of the first and [...]

The Chalk

Written by Keith. Posted on October 12, 2009. Filed under Commercials. Tagged , , , . No comments.
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Directed by Mark Romanek Client: Nike Title: The Chalk Agency: Wieden+Kennedy, Portland Creative Directors: Alberto Ponte, Tyler Whisnand, Jeff Williams Copywriter: Caleb Jensen Art Director: Taylor Twist Executive Creative Directors: Mark Fitzloff, Susan Hoffman Agency Producer: Erika Madison Production Company: Anonymous Content, Los Angeles Director: Mark Romanek Executive Producer: Dave Morrison Producer: Aris McGarry Head [...]