Tag Archives: Mars Blackmon

Becoming Mars Blackmon

Written by Keith. Filed under Commercials, Create Everywhere. Tagged , , , , . 4 Comments.
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Transmedia storytelling, as defined by Henry Jenkins in his 2006 book Convergence Culture, is storytelling across multiple forms of media with each element making distinctive contributions to a viewer/user/player’s understanding of the story world. Talk about transmedia… For many of us (and that includes all of you) Spike emerges as one of the first and [...]