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Category Archives: Commercials
Becoming Mars Blackmon
Transmedia storytelling, as defined by Henry Jenkins in his 2006 book Convergence Culture, is storytelling across multiple forms of media with each element making distinctive contributions to a viewer/user/player’s understanding of the story world. Talk about transmedia… For many of us (and that includes all of you) Spike emerges as one of the first and [...]
The Chalk
Directed by Mark Romanek Client: Nike Title: The Chalk Agency: Wieden+Kennedy, Portland Creative Directors: Alberto Ponte, Tyler Whisnand, Jeff Williams Copywriter: Caleb Jensen Art Director: Taylor Twist Executive Creative Directors: Mark Fitzloff, Susan Hoffman Agency Producer: Erika Madison Production Company: Anonymous Content, Los Angeles Director: Mark Romanek Executive Producer: Dave Morrison Producer: Aris McGarry Head [...]
Fate
I love this ad. Pure story. Strong visuals. Great choice of cinematic music too; it’s from the film “The Good, the Bad and the Ugly” by composer Ennio Morricone… sans the hip hop beat. The ad is called “Fate”. Thanks Tahir Update: I watched this again and realized there was something I noticed the first [...]
Go Forth
This is a commercial spot from friend and film director Cary Fukunaga, a NYU grad (two years ahead of me) and also a former Sundance Labs fellow. Amazing spot. Cinematic and moving… and kudos on the Walt Whitman. UPDATE (062009): I recently stumbled across Cary talking about the commercial here: “We wanted to create a [...]
Into the Past
I came across these today browsing the internets. I’m surprised I haven’t seen some insurance commercial using this idea yet… Looking into the Past via Flickr





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