Category Archives: Commercials

Becoming Mars Blackmon

Written by Keith. Posted on February 3, 2010. Filed under Commercials, Create Everywhere. Tagged , , , , . 4 Comments.
Transmedia storytelling, as defined by Henry Jenkins in his 2006 book Convergence Culture, is storytelling across multiple forms of media with each element making distinctive contributions to a viewer/user/player’s understanding of the story world. Talk about transmedia… For many of us (and that includes all of you) Spike emerges as one of the first and most [...]

The Chalk

Written by Keith. Posted on October 12, 2009. Filed under Commercials. Tagged , , , . No comments.
Directed by Mark Romanek Client: Nike Title: The Chalk Agency: Wieden+Kennedy, Portland Creative Directors: Alberto Ponte, Tyler Whisnand, Jeff Williams Copywriter: Caleb Jensen Art Director: Taylor Twist Executive Creative Directors: Mark Fitzloff, Susan Hoffman Agency Producer: Erika Madison Production Company: Anonymous Content, Los Angeles Director: Mark Romanek Executive Producer: Dave Morrison Producer: Aris McGarry Head of Production: Sue Ellen Clair Director of Photography: Adam Kimmel Editor: Robert Duffy Post-Production: Spot Welders Post [...]

Fate

Written by Keith. Posted on October 4, 2009. Filed under Commercials. Tagged , . No comments.
I love this ad. Pure story. Strong visuals. Great choice of cinematic music too; it’s from the film “The Good, the Bad and the Ugly” by composer Ennio Morricone… sans the hip hop beat. The ad is called “Fate”. Thanks Tahir Update: I watched this again and realized there was something I noticed the [...]

Go Forth

Written by Keith. Posted on July 14, 2009. Filed under Commercials. Tagged , , , , , . 1 Comment.
This is a commercial spot from friend and film director Cary Fukunaga, a NYU grad (two years ahead of me) and also a former Sundance Labs fellow. Amazing spot. Cinematic and moving… and kudos on the Walt Whitman. UPDATE (062009): I recently stumbled across Cary talking about the commercial here: “We wanted to create [...]

Into the Past

Written by Keith. Posted on May 27, 2009. Filed under Commercials, Inspiration, Photography. No comments.
I came across these today browsing the internets. I’m surprised I haven’t seen some insurance commercial using this idea yet… Looking into the Past via Flickr