Fate

Written by Keith. Posted on October 4, 2009. Filed under Commercials. Tagged , . Bookmark the Permalink. Post a Comment. Leave a Trackback URL.

I love this ad. Pure story. Strong visuals. Great choice of cinematic music too; it’s from the film “The Good, the Bad and the Ugly” by composer Ennio Morricone… sans the hip hop beat.

The ad is called “Fate”.

Thanks Tahir

Update: I watched this again and realized there was something I noticed the first time but didn’t really comment on: Screen Direction.

The entire ad sets up the final collision by always having either each “character”, the camera or the action move towards “camera” right (Ladainian Tomlinson) or “camera” left (Troy Polamalu). It’s consistent and is a really simple and almost subtle way to underscore their final collision mid-screen.

You gotta love simple when simple works.



Agency: Wieden + Kennedy, Portland
Creative Directors: Jeff Williams, Alberto Ponte, Tyler Whisnand
Copywriter: Jason Bagley
Art Director: Ryan O’Rourke
Senior Agency Producer: Matt Hunnicutt
Associate Producer: Juliana Montgomery
Production Company: Anonymous Content, Los Angeles
Director: David Fincher
Director of Photography: Emmanuel Lubezki
Executive Producer: Jeff Baron
Producer: Robin Buxton
Editorial: Rock Paper Scissors
Editor: Angus Wall
Post Producer: Michael Goble
Post EP: CL Weaver
VFX: Asylum
VFX Supervisor: Sean Faden
VFX Producer: Mark Kurtz

Blog Widget by LinkWithin

Post a Comment

Your email is never published nor shared. Required fields are marked *

*
*

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>