This is a commercial spot from friend and film director Cary Fukunaga, a NYU grad (two years ahead of me) and also a former Sundance Labs fellow.

Amazing spot.

Cinematic and moving… and kudos on the Walt Whitman.

UPDATE (062009): I recently stumbled across Cary talking about the commercial here:

“We wanted to create a spot that really spoke to this latest generation of Americans, who have been so disaffected by the political events that accompanied much of their upbringing,” noted Fukunaga, a 2009 Sundance award-winner. “This spot is a call to arms for this youth. The creatives wanted to position Levi’s as a brand that represents the resurgent American spirit that emerged with Obama’s election, and what better way to do that than to allay the brand with one of the nation’s most ardent supporters, the incomparable Walt Whitman.”